The Philippine Marketing Association (PMA), through its education and training arm: the Marketing Institute of the Philippines, and in cooperation with Philippine Center for Entrepreneurship (PCE), hosted the SME Strategic Marketing 101 Conference at the Asian Institute of Management (AIM) Conference Center last November 20, 2009. The conference was held in response to the evident need to further enliven the Filipino’s drive for self-sustainability through business.
Businessmen, aspiring negosyantes, marketing professionals, marketing students and other interested individuals were all invited to join the said event. Speakers who were industry experts discussed the basics of effective marketing. Specifically, speakers were Dean Pax Lapid, Louie San Juan, Karen De Asis, Red Espiritu, Alfredo Velez and Danny Cabulay. They discussed “21 Steps on How to Start a Business,” “Reviewing and Analyzing the Business Data,” “The TOWS Matrix,” “Setting Goals and Strategies,” “Performance Measures” and “Statement of Risks” respectively.
In addition, the seminar-workshop on marketing strategy aimed to be exciting and at the same time educational for all its attendees. With just a fee of P1,500, delegates were able to get handouts, lunch, snacks and certificates. PLDT SME-NATION, The Philippine Star, Business World and the Philippine Daily Inquirer served as the event’s media partners.
For further inquiries, contact PCE GoNegosyo at 6379229 or visit their website at www.gonegosyo.net.
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