Laguna Aspirant Won Ford Supermodel of the World Philippines

Ms. Charlene “Chat” Louise Alagon Almarvez showed off her winning form and bested nine supermodel aspirants during the 2009 Ford Supermodel of the World Philippines held last October 23, 2009 at the SMX Convention Center, Mall of Asia Complex in Pasay City.

Hosted by international model Christine Bayer, the much anticipated modeling competition was staged by Runway Productions and saw the presence of former Ford Models CEO Katie Ford, now a United Nations roving ambassador for the anti-human trafficking campaign, as one of the evening’s judges. The 2009 Ford Supermodel of the World Philippines served as one of the highlights of the Philippine Fashion Week held last October 21 – 28, 2009.

This year’s 10 finalists namely, Ms. Chat Almarvez, Ms. CJ Malabayabas, Ms. Chen Montero, Ms. Janina San Miguel, Ms. Melanie Angeles, Ms. Paw Cordero, Ms. Paula Bartolome, Ms. Reyn de Mesa, Ms. Tiffany Jones, and Ms. Tina Marasigan battled it out on the ramp with Ms. Almarvez, Ms. Angeles, and Ms. San Miguel making the Top Three.

In the end, it was 16-year-old, 5’9 Chat Almarvez who won the one-year modeling contract with CalCarrie’s International Models Philippines and a roundtrip ticket (with pocket money) to Sao Paolo, Brazil, to represent the country in the Ford Supermodel of the World 2010 finals in January for a shot at $250,000 worth of modeling contracts from Ford Models.

Established in 1980 by the iconic Eileen Ford of the longest-running model-management company Ford Models, the Ford Supermodel of the World competition covers over 50 countries to find fashion’s newest faces year after year. Brazilian Adriana Lima, American Chanel Iman, and Korean Kang Seung Hyun are some of the industry’s top fashion mannequins that became part of the competition.

The 2009 Ford Supermodel of the World Philippines is presented by Ford Models Inc., New York, Runway Productions, and CalCarrie’s International Models Philippines. Official hotel is Manila Hotel. Hair and Make up done by Essensuals Hairdressing (by Toni&Guy) and sponsored by Manila Bulletin (Style Weekend), Business Mirror, The View, The Manila Times, Sense and Style, MOD Magazine, Dream FM 106.7, NU 107, XFM 92.3, 99.5 RT, 97dot9 Home Radio, Jam 88.3, 103.5 Max FM, ClickTheCity.com, and UNO Pizzeria.

For more information, contact Ford Supermodel of the World Philippines Secretariat at (632) 753-3688.

Country's Beauty Enthusiasts Converge at HBFL Asia 2009

One of the Philippines’ known expo for the burgeoning industry of salons, spas and health care, named Health, Beauty, Fitness & Lifestyle Asia 2009 (HBFL Asia 2009), will stage its fourth run on Aug. 14 to 16 at the World Trade Center in Pasay City.

At least 8,000 disciples of beauty are expected to gather at the event that will be made more exciting with the addition of co-located events such as the 2nd Health Care Asia, the 2nd Beauty of Life Asia and the 2nd Fitness and Lifestyle Asia.

“HBFL Asia 2009 provides each company the opportunity and platform to position new leads and relationships thru refreshing ideas and products. This is a chance to have face-to-face with the most influential audience in the healthcare, beauty and wellness as well as fitness & lifestyle industry,” Trade Advertising Exhibitions and Conventions International, Inc. (TRADECON, Inc.,), president Mildred B. Caballer shared.

Ms. Caballero said HBFL Asia creates a dynamic environment where commerce results naturally from bringing the community together to make vital connections.

Guests and enthusiasts are expected to acquire new leads and relationships through awareness campaign on health and wellness, interesting demos and lectures on fitness, beauty, hair and aesthetic demos.

For inquiries, call TRADECON, Inc. at (632) 437-4063 local 100-107 or visit www.hbflasia.net.