Netizen Icons and Experts to Grace 3rd Social Networking Conference 2010

Digital Marketing think tanks, media personalities, social media experts and netizen icons will share their expertise during the 3^rd Social Networking Conference 2010 scheduled on April 22-23, 2010 at the Grand Ballroom of Hotel Intercontinental in Makati City.

The Social Networking Conference 2010, presented by Fiera de Manila, Inc., and DigitalFilipino Club is an event geared towards companies and digital marketing/advertising professionals and businessmen/entrepreneurs who are interested to use social networks for advertising/marketing their products and services. It is for dynamic and innovative companies, start-ups, and upcoming players who would like to leverage on current technologies to communicate and sell their products/services through social networks; and, gain knowledge as to how this industry is working and evolving.

Experts who will share their time and knowledge with participants include:

• Maria A. Ressa, Senior Vice-President, ABS-CBN News & Current Affairs and Managing Director, ANC
• Paul Papadimitriou, Digital Intelligence Strategist, Driving Left, Limassol and Tokyo
• Paul John M. Peña, Head - Digital Marketing, Globe Telecom, Inc.
• Juan Armando V. Rojo, Vice President, Corporate Brand and Communications, Bayan Telecommunications
• Alex Dan Tacderas, Brand Manager, Kraft Foods
• Eduardo Mapa Jr., Managing Director, Media Contacts Manila
• Rosan Cruz, Assistant Vice President of Group Public Relations, BENPRES Holdings Corporation
• Joey Alarilla, Social Media Editor, Yahoo! Southeast Asia
• Jim Ayson, Senior Product Manager, VAS & DATA Services/WCD, SMART Communications Inc.
• Janette Toral, Founder, DigitalFilipino
• Racquel Cagurangan, General Manager, PoliticalArena.com
• Nick B. Fontanilla, Ph.D., President, The Asia-Pacific Centre for Research, Inc. and President, Philippine Marketing Association (PMA)
• Leah Camilla R. Besa-Jimenez, General Manager, Proximity Philippines
• Brad Geiser, Co-Founder, Geiser Maclang Marketing Communications Inc.
• Chinie Hidalgo-Diaz, Marketing Director, Teleforce Asia Inc.

Other highlights of the two-day event include technology presentation, case study analysis, and the Social Networking Awards Ceremonies 2010 which honors Filipino excellence in social media and social network marketing and advertising.

The 3rd Social Networking Conference 2010 is sponsored by Yahoo Philippines, Globe Telecom, Inc., Eyeblaster, SMART Communications Inc., Inquirer.net, BusinessWorld, Business Mirror, Studio 23, Philstar.com, Jam 88.3, Wave 891, Magic 89.9, 99.5 RT, and 103.5 Max FM, Filbars International Subscription System Inc, and Blog4Reviews.

For registration and inquiries, please contact the Event Manager at (632) 896-0639, 896-0637, 899-6216 or e-mail at fiera@info.com.ph. Visit the website at www.fmi.com.ph or http://socialnetworkphilippines.blogspot.com.

Asia Internet Congress to be Held in the Philippines for the First Time

For the first time, local entrepreneurs who are utilizing the power of the internet will have a chance to hear from the best practitioners in the industry as the Asia Internet Congress will be held in the Philippines for the first time on March 4-5, 2010 at Crowne Plaza Galleria Manila in Quezon City

Co-presented by Powermax Consulting Group, Fireballonline.com, Philippine Daily Inquirer, Inquirer Job Market, and LloydLuna Communications, the event will carry the theme, “Internet Marketing: A Click to Business Profit”.

The Congress will feature today’s sharpest internet marketing minds like Mr. Simon Leung, Google Optimization Insider and Master AdWords Optimizer; Mr. Alvin Phang, Asia’s top Wordpress Blogging Expert; Mr. Jo Han Mok, One of the World's Top Copywriters; Mr. Jaz Lai, Singapore’s List Building Master, and a Top Multilevel Marketing Expert; Mr. Fabian Lim, CEO of AsiaInternetAcademy.com and top internet marketer who has been featured in Singapore, Indonesia, Malaysia and Japan.

Philippine experts will also grace the event, including Mr. Donald Lim, founding President of Internet and Mobile Marketing Association of the Philippines (IMMAP) and the CEO of Yehey.com; Mr. Ian Del Carmen CEO of Fireballonline.com, Internet Marketing Expert, and International Best-selling Author of “Crack the Secret of Code” and “Rags to Dot Com Riches”, Mr. Lloyd Luna, New Media Marketing Expert and a sought-after motivational speaker and author; Mr. Nix Nolledo, Chairman of Xurpas.com, myayala.com, and Havoc Digital Media; and Mr. Joel Disini, President and CEO of dotPH.

Topics include Internet Marketing Success; Best Practices in Internet Marketing; Common Blunders in Internet Marketing; Search Engine Marketing; Social Media Marketing; Email Marketing; Copyrighting; Corporate Branding in the Internet; Passive Recurring Income Through Membership Sites; PLUS Bonus Topics – Word Press and Everything You Need to Know on How to Start an Online Business.

The 1st Asia Internet Congress Philippines is sponsored by Center for Pop Music Philippines, Inc., Stars and Events, UK Derm Pharma, Holiday Inn Hotels and Resorts, Creative Voices Production, Crowne Plaza Galleria, Certified eMarketing Consultant, PinoyInternetMarketing.com, Slimmers World, One Tagaytay Place Hotel Suites, and the following media partners: Open AXCSS Solutions, Friendster.com, TipidCP.com, TipidPC.com, Inquirer.net, Philstar.com, PinoyExchange.com, Business Mirror, and The Radio Partners, Inc., (Jam 88.3, Wave 891, Magic 89.9, 99.5 RT, and 103.5 Max FM), and Entrepreneur Magazine.

For more information about the event, call Liezel Anam of Powermax Consulting Group at (632) 470-1054 to 55, 470-1267, (63926) 695-8428, or visit the event website at http://www.asiainternetcongressphils.com/

PANA’s Hailed 2009 PANATA Awardees

Advertising is not all about creativity, it also show heart for good deeds. With this, the Philippine Association of National Advertisers (PANA) launched an annual recognition program for outstanding marketing communications materials or campaigns that promote positive Filipino Values—the PANA Truth in Advertising Awards (PANATA).

The 2009 PANATA Awards winners were announced and awarded during the Induction Ceremonies of the 2010 PANA Board of Directors and PANA Foundation Board of Trustees at Mandarin Oriental Manila last January 28, 2010.

PANATA is due to recognize the advertisers that uphold the value of Truth in Advertising and to give credits to the companies who made efforts in promoting ethics and principle to consumers. 

This newly-launched award cater the categories of advertising, direct marketing, interactive/internet marketing, sales promotions, publicity/public relations/employee communications, and special events. Entries were used for the purpose of each of the categories and were aired / published in any mass media form within October 2008 to October 2009.

Here is the list of winners of the 2009 PANATA Awards:

GOLD AWARDEE

Advertising – Interactive/Internet Marketing

PLDT/SMART – AKO MISMO WEBSITE

SILVER AWARDEES

Campaign

PLDT/SMART – Ako Mismo Campaign

Single Medium - TV

1. Nestle Phils. – Nescafe Classic “Home” TVC

2. PLDT/Smart – Ako Mismo Launch TVC

Marketing Services - PR/Publicity/Employee Communications

Citibank – One Citi, One Spirit

Marketing Services - Special Events

1. Bank of the Philippine Islands - BPInoy Learning Program

2. Electrolux Phils. – A Thousand Kilos for Heavy Loads and Lighter Hearts

3. Johnson & Johnson’s Phils. – Johnson’s Baby Oil Aloe “Botelya-Love in a Bottle”

4. McDonald’s Philippines - McDonald’s Kiddie Crew 2009

5. PLDT/Smart – Ako Mismo Dog Tag Day

BRONZE AWARDEES

Campaign

1. Monde Nissin Corp. – Lucky Me! Instant Noodles “Kainang Pamilya Mahalaga”

2. Smart Communications – Talk ‘N Text “Tipid-Sulit Pinas!”

Single Medium - TV

McDonald’s Philippines – How McDonald’s serves hope in every Happy Meal TVC

Single Medium - Print

1. McDonald’s Philippines - McDonald’s Kiddie Crew 2009

2. PLDT – You Make A Difference Campaign

3. PLDT – You Make A Difference: Carlos

4. PLDT – You Make A Difference: Noel

5. PLDT – You Make A Difference: Roselle

6. PLDT – You Make A Difference: Teacher

Marketing Services - Special Events

Citibank – One Citi, One Spirit

For more information, contact the PANA Secretatriat (632) 894-0012 to 13, 894-0474 to 75, or visit http://www.pana.com.ph/

2009 ASAP Conference Business Refreshed Ideas of Advertising Suppliers

Despite the wilting economy, the Advertising Suppliers Association of the Philippines (ASAP) held its annual conference at the Grand Ballroom of the Hotel InterContinental Manila August 18, 2009.

Entitled “Business Refreshed! Inspire. Incite. Ignite,” this year’s conference offered trendsetting and eye-opening topics pertinent to the industry, the changing themes of media and technology and the profile transformation of its leading players.

Now on its 30th year, the annual ASAP Business Conference presented top-calibre speakers and experts who shared real experiences aimed to jumpstart life back to the staggering business. The conference boasted of the following guest speakers: Dean of the Lyceum of the Philippines University College of Business Administration Dr. Leonardo Garcia, Jr., CPM AMEd, on “Recession Proof Marketing,” Chairman and Chief Disturber of Business Works, Inc. Anthony Pangilinan on “Blue Ocean Strategy,” Chief Executive Officers of Woo Consultancy Mon and Abby Jimenez who exposed the ins-and-outs of “Family in Business” and University of Asia and the Pacific Professor, Dr. Bernardo Villegas who tackled “Economic Prospects.”

Rod Nepomuceno and Greg Banzon simply discussed “Brand You”. Relative newcomer to the ASAP conference, Professor Jacinto C. Gavino, DPA of the Asian Institute of Management tackled the encompassing topic “Successful Business Management”, and last but not the least, Remigio Tito C. Tirones, Senior Vice President and Head of SME Banking Group of Planters Development Bank took on “Financial Management in SMEs.”

The 2009 ASAP Business Conference is sponsored by PLDT SME Nation, Adobo Magazine, BOS, Business Works, The Parenting Company, a.s.v. Events Pool, CTV Corporate Television, Design Archipelago, 88 Storey Films, Executive Decisions, Fiera de Manila, Focus Media, Forsc Ink, Inc., GA Printing, Holy Cow! Animation, Modern Ads & Promo, Paradigm Visions Photography, RoadRunner Network, Soundesign, Studio Teknik, The Next Step Events, Unitel Pictures; and the following media Partners: Philippine Daily Inquirer, The Philippine Star, The Manila Times, Business World, Jam 88.3, Wave 891, Magic 89.9, 99.5 RT, and 103.5 Max FM.

ASAP represents exemplary service to advertising, production and multi-media endeavors. For more information about ASAP, call (632) 893-0564, (632) 893-0738, telefax (632) 893-0404, e-mail asap@pldtdsl.net or visit their website at http://www.asapmanila.org.ph.

Social Networking and E-Business Conference All Set this April

Be prepared for Marketing and Advertising in the 21st century by attending the 2nd Social Networking and E-Business Conference 2009 on April 23 – 24, 2009 at the Hotel Intercontinental, Makati City.

Organized by Fiera de Manila and DigitalFilipino Club, in cooperation with SME.com.ph and Bizster.com, the event aims to present social networking sites as the new venue for marketing and advertising. It is undeniable that social networking has reached its level of popularity with sites like Friendster , Facebook, and MySpace boasting of a membership reaching hundreds of millions. Still, many corporate executives either dismiss social networking as a distraction or regard it as a risk management problem. In corporations where such tools have been expected to bring profound transformations, there is still a strong resistance to change. By utilizing the wide reach and audience of social networking sites, blog, and other Web 2.0 platforms, companies will be able to communicate to their market more effectively.
Amongst the conference topics to be highlighted in this learning event are:

• Ms. Janette Toral, Founder, Digitalfilipino.com for “Harnessing the Top Social Media Sites (Friendster, Facebook, Multiply, MySpace, etc)” ,
• Mr. Andrian Lee, General Manager, Asia Pay for “Application Platforms Race to Micro-Payments”,
• Mr. Jerome Almirante, Head, VAS and Data Services, Smart Communications, Inc. for “Using Mobile Technologies to Extend Social Networking”,
• Mr. Phil Cahiwat, Chief Content Officer,Level Up! for “Digital Marketing Through Online Games”,
• Mr. Adonis Yap, President, SME.com.ph and Bizster.com and Ms. Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply for “Advance Social Networking and Advertising”,
• Mr. Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation for “Enabling SMEs Through Internet and Other Technologies”,
• Mr. Cyril Rocke, President, DataOne Asia for “The Next Generation Communication Services”
• Atty. JJ Disini, Professor, UP College of Law for “Data Privacy in Social Networks”,
• Mr. Wilson Chua, CEO, Bitstop Network Solutions and Mr. Cris Conception, Head, Sales and Business Operations, Yahoo! Philippines for “Application Development Platform Updates”,
• Mr. Ranulf Goss, Technical Director, SunGame for “Having a Start-Up Business in Web 3.0 Era”,
• Wendy S. Ang, Founder, My Optimind Solutions and Janette Toral, Founder, Digitalfilipino.com for “Search Engine Optimization and Marketing”,
• Mr. Jay Frank de Jesus, Founder, Titik Pilipino for “Philippine Music Surviving the Download Era”,

A mini-exhibit of products, goods, and services featuring state-of-the-art technologies of Web 2.0 will run simultaneous with this two-day conference.

The 2^nd Social Networking and E-Business Conference 2009 is sponsored by Yahoo! Philippines, Friendster.com, PLDT SME Nation, Smart Communications, Inc., Philstar.com, Business World, Bworldonline.com, IT Matters, Business Mirror and Myoptimind.com.

For registration and inquiries, please contact the Event Manager at (632) 896-0639, 896-0637, 899-6216 or e-mail at fiera@info.com.ph. Visit the website at www.fmi.com.ph or http://socialnetworkphilippines.blogspot.com.