Tuesday, April 20, 2010

Manila F.A.M.E. International 2010 Unfolds New Beginning

Re-inventing and transforming, Manila Furnishings and Apparel Manufacturers Exchange (Manila F.A.M.E.) International begins a new chapter in its 27-year history, as it evolves into Asia’s Boutique Show on April 22-25, 2010 at the World Trade Center Metro Manila and Philippine Trade Training Center in Pasay City.

More than just an exhibition for home and fashion lifestyle products, Manila F.A.M.E. provides its visitors and buyers a unique experience with more than the usual product selections.

This bi-annual trade show, organized by Center For International Trade Expositions And Missions (CITEM), an attached agency of the Department of Trade and Industry, expands into 4 co-located shows featuring Home Living for design-driven furniture and houseware; FashioNation for fashion forward collections of inspired fashion complements, garments, and textile; BIO-Search, a promotion of health and wellness that offers natural personal care and spa products; and ART:MNL, a sampling of Filipino contemporary paintings and sculptures.

Sticking to the show’s tradition of excellence, Manila F.A.M.E. boasts of top-notch craftsmanship with premium quality and design innovations unique to the country. As Asia’s Boutique Show, buyers are given further personalized customer service that is an extension of the world-renowned Filipino warmth and hospitality where both buyers and exhibitors are provided a venue to conduct business and build lasting relationships

In the Philippines, Manila F.A.M.E. International raises the bar for international exhibitions by being the only trade fair accredited by Union des Foires Internationales (UFI), a Paris-based association of trade fair organizers. And, as one of the longest-running trade shows for home lifestyle products in the Asia Pacific, it is a favorite sourcing destination of well-known brands such as Neiman Marcus, Jonathan Adler, Armani Casa, Ralph Lauren, Harrods, and Gucci among others.

“Through the years, Manila F.A.M.E. has never failed to give our buyers only the best that the Philippines can offer as we continuously seek new ways, new styles, and new approaches for a seamless buying experience. As we welcome our guests this April, we hope to inspire them with our expanded product offerings under 4 co-located shows: Home Living, FashioNation, BIO-Search, and ART:MNL, as I personally extend this invitation to our buyers and exhibitors alike. Be part of the evolution. See you this April,” said CITEM Deputy Executive Director and Manila F.A.M.E. Over-all Project Director, Thelma Dumpit-Murillo.

In its October 2009 edition, close to 2,000 buyers from Japan, Germany, Australia, France, Spain, United Kingdom, and the United States, visited the show where 439 world-class companies exhibited.

“We keep visiting Manila whenever Manila F.A.M.E. International is there because we like the originality; the designs are nice, there are new concepts and the standard is high. We come here for Christmas items and pottery. It is extraordinary all the time here,” enthused a buyer from Belgium.

A first time visitor from India says, “…The handicraft [in the show] is good. The quality and design are nice.”

Likewise, a buyer from Australia had good words for the show saying, “We import from all over the world and the products you have here seem to be of better quality than all the other products we have seen. We are quite impressed with it.”

This April 2010, visitors can likewise look forward to new show components such as Switch, which highlights designers’ crossing over design disciplines to show versatility, Icons, which features forerunners of Philippine design who have made it big internationally as well as daily fashion shows and design competitions.

For more information about the event, contact the Manila F.A.M.E. International Secretariat at (632) 833-1258, 831-2201 Local 240/243 (Home Lifestyle), 831.1265, 8312201 Local 203 / 226 (Fashion Lifestyle) e-mail manilafame@citem.com.ph or visit the event website at http://www.manilafame.com


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