Experts Shared Views and Practices at 3rd Internet Mobile and Marketing Summit

Internet and mobile marketing experts from all over the world shared their insights and success stories in utilizing the power of the internet and mobile media for marketing purposes during the 3^rd Internet Mobile and Marketing Summit held last August 25 – 26, 2009 at the SMX Convention Center, Mall of Asia Complex in Pasay City.

Organized by the Internet and Mobile Marketing Association of the Philippines, the event was guided by the theme, “Digital Delivers”. The informative 2-day conference aims to assess the digital marketing scenario in the Philippines and present relevant studies and practices of marketing and ad agencies that utilizes the internet and mobile.

IMMAP President Arthur Policarpio welcomed the delegates of the event. Nestle Philippines Senior Vice President and Communication and Marketing Service Director Sandra Puno and Philippine Association of National Advertisers (PANA) President Charmaine Canillas delivered the keynote address during the first day of the event. While Unilever Philippines Chairman Fernando Fernandez and Mobile Marketing Association President and CEO Mike Wehrs gave the keynote address during the second day of the conference.

Several notable speakers graced this year’s conference including:

• Ms. Bennett Porter, Head of Marketing Emerging Markets for Yahoo! Inc.,
• Mr. Kent Wertime, Asia-Pacific Director for OgilvyOne Worldwide
• Mr. James Laffery, Ret. Vice President of Procter and Gamble Philippines
  
• Mr. Rahul Vasudev, Director of MediaCom Interaction
• Mr. Jerico Barrera, Client Service Director for Media of The Nielsen Company
• Ms. Teresita Villareal, Marketing Director for Customer Marketing Group of ABS-CBN Broadcasting, Inc.
• Mr. Masaki Iwata, Digital Solutions Producer of Dentsu Japan
• Ms. Riana Roces Trinidad, Co-Managing Partner of Proud Mama Concepts, Inc.,
• Mr. Jose Anton Diaz, owner and blogger of Our Awesome Planet.
  

The second day of the conference was highlighted by a special case presentation courtesy of the 2009 Boomerang Gold Award winners. The winners are:

• Cyber Boomerang Category: Nescafe Palistuhan by Proximity Philippines
• Mobile Boomerang Category: Quaker Oats Eat Well and Win Promo by Proximity Philippines/BBDO Guerrero
• Integrated Boomerang Category: Sandbox by: Smart Communications, Inc. and Wolfpac Mobile, Inc.
  
• Innovation Boomerang Category: Awesome Philippines Second Life Press Conference by the Philippine Department of Tourism and Media Contacts Philippines

The 3rd Internet Mobile and Marketing Summit 2009 is sponsored by OgilvyOne Worldwide, DentsuIndio, Smart Communications, Inc., Business World, Fiera de Manila, MobiThinking, Yahoo! Philippines, Friendster, Inquirer.net, Admax Network, iHub Media, Eyeblaster, Snapworx, Inc., PinoyExchange.com, Adobo Magazine, The Philippine Star, Philstar.com, IT Matters (Special section of Business World), Affle, Business Mirror, Canon, Studio 23, and The Radio Partners, Inc. (Jam 88.3, Wave 891, Magic 89.9, Killer Bee FM, 99.5 RT, and 103.5 Max FM)

For more information about the event, contact Internet and Mobile Marketing Association of the Philippines at (632) 896-0637, 896-0639 or visit the event website at http://www.interactivesummit.com.ph/.