The Public Relations Society of the Philippines (PRSP) held there Professional Development seminar focused on digital PR last September 25, 2009 and October 16, 2009 at the InterContinental Hotel Manila in Makati City.
Aptly titled, “A Whole New World of Digital PR”, the 2-part seminar aims to gather industry experts to discuss and share their insights on the various aspects of online reputation management, the online media as a part of campaigns and strategies to build brand relationships with stakeholders.
Among the list of respected speakers include:
Mr. Donald Patrick Lim, along with Ms. Elaine Uy, Chief Marketing Officer of Yehey! Corporation facilitated the workshop on the process of organizing a blogger event as a tool for brand relations and crisis management.
For more information about the event, contact the PRSP at telefax (632) 638-0012, 638-0010, email publicrelations.prsp@yahoo.com, prsociety.prsp@yahoo.com or visit www.prsp.ph
Aptly titled, “A Whole New World of Digital PR”, the 2-part seminar aims to gather industry experts to discuss and share their insights on the various aspects of online reputation management, the online media as a part of campaigns and strategies to build brand relationships with stakeholders.
Among the list of respected speakers include:
| Speaker | Topic |
| Mr. Jay Bautista, The Nielsen Company Philippines – Media Group Executive Director | The Philippine Digital Landscape: An Assessment |
| Mr. Mike Palacios, Havoc Digital General Manager | How to use Digital PR Tools Effectively |
| Ms. Janette Toral, founder of DigitalFilipino.com | Effective Online PR with Bloggers |
| Mr. Reggie Velasco, Yellow Brick Road Philippines General Manager (Yahoo!) | Digital PR the Yahoo! Way |
| Mr. Paulo Pangan Yehey! Corporation Digital Strategy Manager | Digital PR Techniques for Politics |
| Mr. Donald Patrick Lim, Yehey! Corporation Chief Executive Officer | Viral Marketing Techniques for Online Word of Mouth (WOM) |
| Ms. Aileen Apolo, Google Country Consultant for the Philippines | Using Google Search for Online PR |
| Ms. Crisela Magpayo-Cervantes, ABS-CBN Interactive Customer Marketing Head | Using Online Communities for Digital PR |
| Mr. Carlo Ople, Friendster Global Digital Marketing Manager | Using Social Networks for PR |
Mr. Donald Patrick Lim, along with Ms. Elaine Uy, Chief Marketing Officer of Yehey! Corporation facilitated the workshop on the process of organizing a blogger event as a tool for brand relations and crisis management.
For more information about the event, contact the PRSP at telefax (632) 638-0012, 638-0010, email publicrelations.prsp@yahoo.com, prsociety.prsp@yahoo.com or visit www.prsp.ph
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