Sunday, September 20, 2009

FIFA stages 10th Cebu Expo

The year of 2009 marked the 10th year of the Cebu Franchise Expo as they carried this out at SM City Cebu last September 11-13. Organized by the Filipino International Franchise Association (FIFA), the said expo provided an exceptional opportunity to present company’s expertise to a receptive national growth market.

The event had seventy-seven booths which showcased more than 200 franchise and business opportunities and 10,000 estimated visitors. It featured regional and international franchisors from all sectors. It also delivered a multi-media promotional campaign that has proven to attract the maximum number of qualified potential franchisees. 

A franchise seminar was conducted by senior franchise consultant Rudolf Kotik at SM City Cebu Conference Hall D on Sept.12, at 1:30 p.m. 

Topics included were, What is Franchising, History of Franchising, Defining Franchising, Franchising 101, What does a Franchise provide, Benefits of buying a Franchise, How to select a Franchise, Advantages and Demands of Franchising, Mistakes by Franchise Buyers, Buying a Franchise, Franchising your business, Legal Franchise Requirements, Franchise Operations Manual, The Future of Franchising and Introduction to Franchise Opportunities and Trademarking your business. 

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