Social change will be the focus of the 16th National Public Relations Congress to be held on September 10 – 11, 2009 at the Manila Hotel in Manila.
Organized by the Public Relations Society of the Philippines (PRSP), the event will carry the theme, “PR: Pursuing Reforms, The Social Change Challenge”. The national congress forms part of the activities PRSP annually initiates to mark September as Public Relations Month.
“We’re taking on another serious topic, such as influencing social change, to show that public relations as a communication discipline can also be used to effect meaningful changes in the society. In 2008, the PR Congress tackled the need to protect the environment. This year, we turn inward and assess the kind of changes we need to make as individuals, teams, and organizations,” said PRSP president Butch Raque.
“The topic is also very timely, given that we are on the eve of the national elections where we expect to see personalities mobilizing their respective PR machinery to make a mark on the public’s consciousness and, ultimately influence the voting public in their favor,” added 16th National PR Congress chairman Barbie Atienza. Among the sessions in the two-day congress is a discussion with some of the presidential aspirants. The PR Congress is open to all professionals working in the communication field, members of the academe, as well as students taking up communication courses. Congress fee is P8,000.00, with early bird discounts for those who will register on or before July 31, 2009.
For more details about the 16th National Public Relations Congress, call the PRSP Secretariat at (632) 638-0010.
Organized by the Public Relations Society of the Philippines (PRSP), the event will carry the theme, “PR: Pursuing Reforms, The Social Change Challenge”. The national congress forms part of the activities PRSP annually initiates to mark September as Public Relations Month.
“We’re taking on another serious topic, such as influencing social change, to show that public relations as a communication discipline can also be used to effect meaningful changes in the society. In 2008, the PR Congress tackled the need to protect the environment. This year, we turn inward and assess the kind of changes we need to make as individuals, teams, and organizations,” said PRSP president Butch Raque.
“The topic is also very timely, given that we are on the eve of the national elections where we expect to see personalities mobilizing their respective PR machinery to make a mark on the public’s consciousness and, ultimately influence the voting public in their favor,” added 16th National PR Congress chairman Barbie Atienza. Among the sessions in the two-day congress is a discussion with some of the presidential aspirants. The PR Congress is open to all professionals working in the communication field, members of the academe, as well as students taking up communication courses. Congress fee is P8,000.00, with early bird discounts for those who will register on or before July 31, 2009.
For more details about the 16th National Public Relations Congress, call the PRSP Secretariat at (632) 638-0010.
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