Local and international companies involved in print, mobile, and, online media industry took part in the Third Asian Publishing Convention (APC) held at the Mandarin Oriental Hotel in Makati City last July 16 to 17, 2009.
With the theme, “Multimedia Content Development, Deployment, and Management: Evolving Best Practices, Technology, Organization Structures, Biz Models”, the annual event has essentially established itself as the conference that brings worldwide publishing management thinking and expertise to multimedia publishing managers in Asia. It has proved itself as the annual convention that directs itself to the continuing professional development of publishing professionals in an atmosphere of learning and interacting with counterparts from all over the region.
The two-day event was filled with information-packed plenary and special interest sessions, designed to address different issues and concerns of publishers in this modern age. Speakers during the plenary sessions include Ms. Patricia Go, Corporate Communications Director of JG Summit Holdings, Inc.; Mr. Dondi Gomez, Vice President and Head of Corporate Marketing of Jolibee Foods Corporation; Mr. Erik Hartman, Strategic Partner Development Manager of Google Singapore; Mr. Chris Stevens, Global Account Manager of Swiss Post International; Ms. Lizelle Maralag, Managing Director of Starcom Mediavest Group Phils. Inc., Mr. Eugenio 'Gabby' Lopez III, Chairman and CEO of ABS-CBN Broadcasting Corporation; Mr. Peter Loh, Sales and Marketing Director – Asia for ATEX; and Mr. Chris Schaumann, Global Advertising and Digital Lead of Microsoft Corporation.
As part of the culmination of the APC, eight winners and 16 excellence awardees from seven categories were awarded during the third Asian Multimedia Publishing Awards (AMPA) - Asia's premier awards program that recognizes best publishing practices in Asia.
The seven categories of this year's AMPA include: multimedia communication; use of digital technology; multimedia strategy and business model; multimedia advertising delivery; best use of multimedia marketing by a book publisher; best book/best writer on Asian media; and innovative corporate communications in a multimedia world. The AMPA incorporates the Asian Book Publishing Awards and Asian Corporate Communications Awards, which attracted 74 entries from 44 companies representing 9 countries worldwide.
The winners for this year’s AMPA are:
Philippine company Ayala Corporation won this year’s Asian Corporate Communications Awards for their Ayala: Celebrating 175 Years project.
APC 2009 is supported by Swiss Post International, Synovate, and Atex, in partnership with ACC Group of Companies, Cordillera Coffee, Asian Massage, ABS-CBN Publishing Inc., PLDT Sweetspots, and the following media and PR partners: AdAsia, Adobo Magazine , Media Partners Asia, Yehey.com, The Employer Magazine and Trainer Magazine, ACN Newswire, Weber Shandwick Worldwide, Amex Team Advertising Ltd., Creative Crest Integrated Public Relations, and Public Relations Society of Indonesia.
Conference partners include: ASEAN Book Publishers Association (ABPA), Asia Digital Marketing Association (ADMA), Asian Media Information & Communication Centre (AMIC), Internet and Mobile Marketing Association of the Philippines (IMMAP), Magazine Business Association of Taipei (MBAT), Mobile Marketing Association (MMA), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), National Book Development Board (NBDB), National Book Development Council of Singapore (NBDCS), Philippine Association of National Advertisers (PANA), Publishers Association of the Philippines, Inc. (PAPI), Society of Publishers in Asia (SOPA), Telesis Consultation Inc. and OIC Events.
For additional information on the Asian Publishing Convention, contact OIC Events at (632) 813-0711 or the APC secretariat at (632) 818-3289 or visit www.publishingconvention.com
With the theme, “Multimedia Content Development, Deployment, and Management: Evolving Best Practices, Technology, Organization Structures, Biz Models”, the annual event has essentially established itself as the conference that brings worldwide publishing management thinking and expertise to multimedia publishing managers in Asia. It has proved itself as the annual convention that directs itself to the continuing professional development of publishing professionals in an atmosphere of learning and interacting with counterparts from all over the region.
The two-day event was filled with information-packed plenary and special interest sessions, designed to address different issues and concerns of publishers in this modern age. Speakers during the plenary sessions include Ms. Patricia Go, Corporate Communications Director of JG Summit Holdings, Inc.; Mr. Dondi Gomez, Vice President and Head of Corporate Marketing of Jolibee Foods Corporation; Mr. Erik Hartman, Strategic Partner Development Manager of Google Singapore; Mr. Chris Stevens, Global Account Manager of Swiss Post International; Ms. Lizelle Maralag, Managing Director of Starcom Mediavest Group Phils. Inc., Mr. Eugenio 'Gabby' Lopez III, Chairman and CEO of ABS-CBN Broadcasting Corporation; Mr. Peter Loh, Sales and Marketing Director – Asia for ATEX; and Mr. Chris Schaumann, Global Advertising and Digital Lead of Microsoft Corporation.
As part of the culmination of the APC, eight winners and 16 excellence awardees from seven categories were awarded during the third Asian Multimedia Publishing Awards (AMPA) - Asia's premier awards program that recognizes best publishing practices in Asia.
The seven categories of this year's AMPA include: multimedia communication; use of digital technology; multimedia strategy and business model; multimedia advertising delivery; best use of multimedia marketing by a book publisher; best book/best writer on Asian media; and innovative corporate communications in a multimedia world. The AMPA incorporates the Asian Book Publishing Awards and Asian Corporate Communications Awards, which attracted 74 entries from 44 companies representing 9 countries worldwide.
The winners for this year’s AMPA are:
| Category | Company name | Project / Project Name | Country |
| Multimedia Communication | CommonWealth Magazine Group | Grow Up 400 | Taiwan |
| Use of Digital Technology | Studio Classroom | Cyber Village – an online English learning community | Taiwan |
| UDN.com | UDN Self-Publishing | Taiwan | |
| Multimedia Strategy and Business Model | ASAPP Media Pvt Ltd | CONSTRUCTION WORLD | India |
| Multimedia Advertising Delivery | Cyber Media India Ltd | “Saahas” | India |
| Best use of multimedia marketing by a book publisher | Commonwealth Publishing Co., Ltd. | Hot, Flat, and Crowded | Taiwan |
| Best book / Best writer on Asian media | HarperCollins Publishers India Ltd. | India on Television by Nalin Mehta | India |
Philippine company Ayala Corporation won this year’s Asian Corporate Communications Awards for their Ayala: Celebrating 175 Years project.
APC 2009 is supported by Swiss Post International, Synovate, and Atex, in partnership with ACC Group of Companies, Cordillera Coffee, Asian Massage, ABS-CBN Publishing Inc., PLDT Sweetspots, and the following media and PR partners: AdAsia, Adobo Magazine , Media Partners Asia, Yehey.com, The Employer Magazine and Trainer Magazine, ACN Newswire, Weber Shandwick Worldwide, Amex Team Advertising Ltd., Creative Crest Integrated Public Relations, and Public Relations Society of Indonesia.
Conference partners include: ASEAN Book Publishers Association (ABPA), Asia Digital Marketing Association (ADMA), Asian Media Information & Communication Centre (AMIC), Internet and Mobile Marketing Association of the Philippines (IMMAP), Magazine Business Association of Taipei (MBAT), Mobile Marketing Association (MMA), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), National Book Development Board (NBDB), National Book Development Council of Singapore (NBDCS), Philippine Association of National Advertisers (PANA), Publishers Association of the Philippines, Inc. (PAPI), Society of Publishers in Asia (SOPA), Telesis Consultation Inc. and OIC Events.
For additional information on the Asian Publishing Convention, contact OIC Events at (632) 813-0711 or the APC secretariat at (632) 818-3289 or visit www.publishingconvention.com
0 comments:
Post a Comment