Saturday, February 20, 2010

JFM Stages 2010 Nihongo Fiesta at Mall of Asia

Immerse yourself into the fascinating world of Japanese culture on February 27, 2010, as the Japan Foundation, Manila (JFM) and SM Mall of Asia, hold the 2010 Nihongo Fiesta at the SM Mall of Asia Cinema and Main Mall Atrium.

The annual festival, which promotes international cultural and arts exchange between Japan and the Philippines, will include a highly-anticipated Nihongo speech contest, a fun and hip Japanese and Filipino Street Fashion Exhibit and Contest, and an exciting J-Rock (Japanese rock) Concert.

Filipino students and professionals who want to show off their linguistic skills in Nihongo are invited to join the 37th Nihongo Speech Contest and get a chance to win an all-expense paid week-long study tour in Japan. In line with JFM’s objective of promoting cultural exchange through Japanese Language Education, participants are required to deliver their own original compositions on a subject of their choice. High School Nihongo beginners, on the other hand, can participate in the 2nd Nihongo Quiz Bee for High School Students to showcase their knowledge in Japanese language and culture. Both contests will be held in Cinema 2 of Mall of Asia; from 10:00 am to 5:00 pm.

Aside from showcasing the Japanese language, the Nihongo Fiesta will also put on display the stylish and edgy characters that descend the streets of Tokyo in the Japanese and Filipino Street Fashion Exhibit and Contest. The trendy Tokyoites are captured in a photo exhibition along with Manila’s very own interpretation of street fashion through the watchful eyes of Filipino fashion designer and style blogger Cecile Zamora Van Straten, and curated by Team Manila. Guests are invited to express their individuality, dress up in their street style best, and turn the hallways of Mall of Asia into urban center catwalks on February 27. Roving “style scouts” will choose the best dressed and the winner will take home a cash prize and Japanese fashion products. The Japanese and Filipino Street Fashion Exhibit and Contest will run from February 22 to 28 in the Main Mall Atrium of SM Mall of Asia.

Finally, cap off the Nihongo Fiesta festivities in the evening with fantastic music and dancing at the J-Rock Concert featuring the influential Japanese punk-pop-rock band Shonen Knife. Fresh from their US tour, the all-female group, which has gained a worldwide cult following, will rock out with the country’s all-male dunk (dance and punk) band, Pedicab in a one-night only free concert at Mall of Asia’s San Miguel by the Bay from 7:30 pm to 9:30 pm.

The 2010 Nihongo Fiesta is supported by the following media partners: Manila Bulletin, NU 107 and

Admission is free to all 2010 Nihongo Fiesta events. For inquiries, contact the JFM at (632) 811-6155 or email or visit their website at


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