Sunday, February 14, 2010

DOT Opens MICECon 2010 to all Business, Industry Sector

Department of Tourism (DOT) Secretary Joseph ‘Ace’ Durano has virtually opened the forthcoming conference on meetings, incentives, conventions and exhibitions (MICE) to the entire business community as he invites all members of the corporate and entrepreneurial sectors to join the Philippine MICE Conference (MICECon) 2010 slated at the Subic Bay Exhibition and Convention Center on Feb. 4 - 7, 2010.

Sec. Durano said MICECON 2010 would orient corporate executives and entrepreneurs on the latest trends in this field, provide them with a lineup of competent foreign and local service providers, present to them the best practices worldwide, and acquaint them with the global network of MICE experts whom they could tap, thus enabling them to optimize the benefits they could derive from staging their own MICE-related activities anywhere in the world.

“MICECON is not just for the MICE sector of the tourism industry, but for the entire business community since it revolves around a marketing tool that is now being used extensively worldwide in pursuit of corporate and entrepreneurial objectives,” Sec. Durano explained.

This is the first time that a MICE event will be held north of Manila. Previous MICE events were staged in Cebu, Boracay, Davao, Bacolod and Batangas. The staging of this event in Subic is intended to develop and market the North as another MICE destination outside Manila. This is also the first time that the country’s two major MICE-related events – the Philippine Incentive Marketing Conference (Phil-Incentive) and the Philippine Asia MICE Forum – are brought together to form MICECON 2010.

Organized by the DOT and its marketing arm, the Philippine Convention and Visitors Corp. (PCVC), MICECON 2010 includes an Amazing MICE Race, MICE Leaders Forum, Educational Tracks for MICE Mates, MICE market seminars, business networking, and bid presentations of future MICECON hosts.

Aside from the seminars, workshops and business networking activities, MICECON 2010 also includes special events in three key northern destinations – Balanga for bird watching, Subic for the main conference, and Clark for the post-tour.

MICECON 2010 is supported by the Subic Bay Metropolitan Authority, Philippine Airlines, Philippine Tourism Authority, Provincial Government of Cebu, City Government of Balanga, Bataan, Provincial Government of Bohol, Victory Liner, Islands Philippines, Primer Group of Companies, Recreational Outdoor Exchange (ROX), WOW Jeepney Tours, Clark Development Corp., Clark International Airport Corp., Coltrans, Marriott Hotel, Travellers International Hotel Group, Annset Holidays, Inc., INTAS Destinations, Yellowbird Tours, Abacus International, Smart Communications, Inc., TTG Asia, Manila North Tollways Corp., Philippine Association of Convention/Exhibition Organizers and Suppliers (PACEOS), Movement of Incentive Travel Executives (MITE), Hotel Sales & Marketing Association (HSMA), National Association of Independent Travel Agencies Inc. (NAITAS), and Travel Café Philippines.

For more information on MICECON 2010, contact the MICECON Secretariat at (632) 525-9318 local 233 or 525-6110, email,, or visit


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