Sunday, July 25, 2010

CMAP Run to Read Race

The Circulation Management Association of the Philippines (CMAP) “Run to Read” race staged at the National Library Grounds in Manila at 6:30 in the morning last July 18, 2010.

Three out-and-back races—3K, 5K and 10K—were lined up in the event aimed at drumming up interest in the reading awareness program of the CMAP, its president, Edwin Sacramed of the Philippine Daily Inquirer said in Tuesday’s PSA Forum at Shakey’s UN Avenue.

Registration for the event, backed by Coca-, PAGCOR and the Newspaper, Magazine and Comics Dealers Association of the Philippines, happened last July 8 to 16 at the circulation departments of Abante/Abante Tonite, Manila Bulletin, Inquirer and Bulgar and the Manila Sports Council at the City Hall.

“CMAP chose running as a vehicle or instrument in promoting readership aside from its physical fitness benefit because we believe that running is attractive for all ages, gender, profession, individual or any group,” CMAP Vice President Marcelino Minor of Abante also said at the forum sponsored by Outlast Battery, PAGCOR, Accel, And Shakey’s Pizza.

CMAP is a group of dynamic executives whose experiences are centered on sales, marketing strategies and circulation management, resulting into a unified and collective voice to address the publications and the industry’s needs in the effective distribution of printed news and information. Through CMAP, we will keep all members strong and complete to contribute to the economic development of the country.

For more information, email CMAP at or visit their website at


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