Yes, We Can! The 40th National Marketing Conference

With the goal to serve as a rallying call for the immediate creation of strategic and pragmatic marketing solutions and approaches to survive, thrive, and drive growth in a recession, the Philippine Marketing Association, together with ARIVA Seminar and Convention Organizers, organized the Yes, We Can! The Philippine Marketing Crisis Summit – The 40th National Marketing Conference at the Sofitel Philippine Plaza last June 16 and 17.

Day One of the event tackled situations under the category “Crisis Marketing Issues.” The roster of speakers for this part included Prof. Bernie Villegas from the University of Asia and the Pacific (Philippine Economic Outlook 2009–2010); Ms. Yoly Ong, Group Chairperson of Campaigns and Grey (Insight Marketing: Probing into the Filipino Consumer in Turbulent Times); Mr. Austen Chamberlain, president of the American Chamber of Commerce, and Mr. Claud Haberer, Chairman of Ricci Association (Global Economic Situation: Let’s Look Beyond the Obvious); Mr. Oscar Sanchez, CEO of Business Processing Association of the Philippines (The Law of Supply and Demand in the Business Process Outsourcing Industry); and Press Secretary Cerge Remonde (†) (The Role of Government in Boosting Brand Philippines).

Day Two, meanwhile, was entitled “Move Over Traditional Marketing.” Speakers for the second day were Dr. Hooi Den Huan from Nanyang Technology University (Revisiting the 4 P’s of Marketing: New P’s, Other Paradigms, Bold Steps); Mr. Josiah Go, Chairman and Marketing Specialist of Mansmith and Fielders (Market Driving Strategies); Dr. Luz Suplico-Ong, President of the Association of Training Institute of Foreign Trade in the Philippines (The Business Model for SME’s); Executive Director Ramon Lopez of the Philippine Center for Entrepreneurship (Changing the Mindset of Filipino Entrepreneurs); Mr. David Guerrero, Chairman and CEO of BBDO Guerrero (Advertising Beyond the Box); Dr. Nards Garcia, CPM, Dean of the College of Business Administration of the Lyceum of the Philippines University (Reputation Management: The Rise of Public Relations); and Ms. Charo Santos-Concio, President of ABS-CBN (Marketing in the Philippine Entertainment Industry: Let’s Celebrate Something Good in Difficult Times).

Sponsors and partners for the event were Catalytx, The Philippine daily Inquirer, The Philippine Star, Business World, Carlo Rossi, Cebu Pacific Air, Penshoppe, Ex-Link, Magic 89.9, Jam 88.3, Wave 89.1, 99.5 RT, 103.5 Max FM, RMRC, and Timeline Productions.

Please contact (632) 634-5722 (telefax), (632) 634-4890, (632) 636-1451, (632) 638-7700, or (632) 636-1451 (fax), or send an email to philmarketing@pldtdsl.net or sarahpv@pldtdsl.net. You may also visit the Philippine Marketing Association website for more details.