Friday, January 15, 2010

RPDEV Launches Eco-Mismo Conference Roadshow

In a timely initiative to raise environmental awareness, the Ramos Peace and Development Foundation (RPDEV) launched “Eco-Mismo”, a series of conferences on new and productive ways of protecting the environment through sustainable tourism development across the country.

A landmark road show project by RPDEV Chairman and former president Fidel V. Ramos, Eco-Mismo comes in the wake of Typhoon Ondoy, which triggered the most devastating flood in the capital over the past 40 years. According to experts, the Ondoy phenomenon ran in line with an observed abnormal pattern of unusually extreme weather conditions likely to prevail should climate change remain unaddressed.

With the theme “Ecotourism and Eco-Productivity: Best Practices and Challenges”, Eco-Mismo aims to help the country position itself as one of the top destinations for eco-tourism and the pioneer in eco-productivity. It is expected to bring together key players and stakeholders in the environment and tourism industry. The initiative is expected to gather more than a thousand individuals from the government, tourism industry, academe, media, church, business, and youth sectors.

Eco-Mismo paves the way for a cross-section of industry players and multi-sectoral stakeholders to discuss problems and map out solutions on matters concerning eco-tourism, eco-productivity, and sustainable development.

The first leg of Eco-Mismo was held in Manila last October 8, 2009 at the Carlos Romulo Auditorium of RCBC Plaza in Makati City. World Wildlife Fund Philippines Vice Chairman Lorenzo Tan delivered a presentation on the dire effects of changes to global temperatures and precipitation, entitled “The Challenges of Climate Change and Tourism”.

The road show is slated to make major stops across key cities in the country: January 22, 2010 at the Marco Polo Hotel in Cebu City in Cebu; January 23, 2010 at the Bohol Beach Club in Panglao Island, Bohol; February 19, 2010 in General Santos City, South Cotabato Province; and February 20 at Isla Parilla Resort in Alabel, Sarangani.

The conferences will tackle specific areas that will facilitate public and private sector cooperation in streamlining eco-tourism’s strategic directions as a key contributor to the local and national economy. It seeks to promote green travel through eco-productivity -- a practical solution that pushes efficient and productive use of resources, environmental protection, and poverty eradication.

Aside from Tan, conference speakers will include former President Ramos, Department of Tourism Secretary Ace Durano, Department of Trade and Industry (DTI) Secretary Peter Favila, and Department of Environment and Natural Resources (DENR) Secretary Lito Atienza, as well as Asia Pacific Projects President Narzalina Lim; Cleanway Technology Corporation Chairman Herminio Esguerra; Ten Knots Development Corporation CEO Leigh Perez; and ABS-CBN Foundation’s Batay Kalikasan President Regina Paz Lopez.

Each of the provincial legs of Eco-Mismo conferences will concurrently feature a One Town, One Product (OTOP) exhibit under the DTI. The OTOP is a government program to promote entrepreneurship and spur job creation. Under the program, each city and municipality across the nation is to develop and promote a specific product or service that gives a competitive economic advantage to its locale.

Ultimately, Eco-Mismo hopes to provide a blueprint for tourism industry stakeholders in such areas as supply management, water resource management, energy efficiency, clean development mechanism, and solid waste management and community participation in sustainable development practices.

Eco-Mismo is in partnership with DOT and supported by DTI, DENR, Asia Productivity OrganizationDevelopment Academy of the Philippines and Asia Pacific Projects, Inc, in cooperation with Herma Group of Companies.

For more information about the event, contact the Ramos Peace and Development Foundation at (632) 8878964, fax (632) 8878966, email or visit their website,


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