Advertising is not all about creativity, it also show heart for good deeds. With this, the Philippine Association of National Advertisers (PANA) launched an annual recognition program for outstanding marketing communications materials or campaigns that promote positive Filipino Values—the PANA Truth in Advertising Awards (PANATA).
The 2009 PANATA Awards winners were announced and awarded during the Induction Ceremonies of the 2010 PANA Board of Directors and PANA Foundation Board of Trustees at Mandarin Oriental Manila last January 28, 2010.
PANATA is due to recognize the advertisers that uphold the value of Truth in Advertising and to give credits to the companies who made efforts in promoting ethics and principle to consumers.
This newly-launched award cater the categories of advertising, direct marketing, interactive/internet marketing, sales promotions, publicity/public relations/employee communications, and special events. Entries were used for the purpose of each of the categories and were aired / published in any mass media form within October 2008 to October 2009.
Here is the list of winners of the 2009 PANATA Awards:
GOLD AWARDEE
Advertising – Interactive/Internet Marketing
PLDT/SMART – AKO MISMO WEBSITE
SILVER AWARDEES
Campaign
PLDT/SMART – Ako Mismo Campaign
Single Medium - TV
1. Nestle Phils. – Nescafe Classic “Home” TVC
2. PLDT/Smart – Ako Mismo Launch TVC
Marketing Services - PR/Publicity/Employee Communications
Citibank – One Citi, One Spirit
Marketing Services - Special Events
1. Bank of the Philippine Islands - BPInoy Learning Program
2. Electrolux Phils. – A Thousand Kilos for Heavy Loads and Lighter Hearts
3. Johnson & Johnson’s Phils. – Johnson’s Baby Oil Aloe “Botelya-Love in a Bottle”
4. McDonald’s Philippines - McDonald’s Kiddie Crew 2009
5. PLDT/Smart – Ako Mismo Dog Tag Day
BRONZE AWARDEES
Campaign
1. Monde Nissin Corp. – Lucky Me! Instant Noodles “Kainang Pamilya Mahalaga”
2. Smart Communications – Talk ‘N Text “Tipid-Sulit Pinas!”
Single Medium - TV
McDonald’s Philippines – How McDonald’s serves hope in every Happy Meal TVC
Single Medium - Print
1. McDonald’s Philippines - McDonald’s Kiddie Crew 2009
2. PLDT – You Make A Difference Campaign
3. PLDT – You Make A Difference: Carlos
4. PLDT – You Make A Difference: Noel
5. PLDT – You Make A Difference: Roselle
6. PLDT – You Make A Difference: Teacher
Marketing Services - Special Events
Citibank – One Citi, One Spirit
For more information, contact the PANA Secretatriat (632) 894-0012 to 13, 894-0474 to 75, or visit http://www.pana.com.ph/
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