Students’ Creative Works Recognized at Third Student Advertising Congress

The creative minds and works of students aiming to become part of the advertising profession were recognized at the Third Student Advertising Congress (SAC) held last February 18, 2009 at the Fleur de lis Auditorium of St. Paul University-Manila.

With the theme, “Advance to the Future”, the congress aims to gear and train the students to be prepared before joining the real world of advertising.

Mr. Dan Villa, Chairman of SAC gave the opening remarks and formally declared the opening of the congress. After which, Manila City Mayor Alfredo Lim handed to the SAC officers the symbolic key to the city. St. Paul University-Manila President Ms. Wyna Marie Medina welcomed the 1,500 student-delegates from schools, colleges, universities and institutions nationwide offering mass communication, advertising, broadcasting, fine arts, public relations and other allied courses.

Notable personalities in the advertising community shared their knowledge and insights in their field of specialty. These include:

• Mr. Ian Sta. Maria and Mr. Argem Vinuya, Senior Art Directors for DDB Philippines
• Mr. Ronald Esguerra, Marketing Director for MTV Philippines
  
• Mr. Jao Bautista, Copywriter for BBDO Guerrero Ortega
  
• Mr. Joel Limchoc, Executive Creative Director for BBDO Guerrero Ortega
• Ms. Kathleen Mojica, President of Hear! Hear! Radio Specialists, Inc.
• Mr. Ralph Menorca, Marketing Manager of Studio 23
  
• Ms. Lucien Dytioco, VP for Advertising of The Philippine Star
  
• Ms. Cecille Ang, Marketing Head of SM Mall of Asia
  

The highlight of the event was the awarding of the creative competitions. The students created media campaigns for print, TV, radio, Multimedia messaging service (MMS), and online via pop-up advertisement for this year’s live client, Network Sourcing Telecommunications Co. Inc. (NS-Telecom). Students from Lyceum of the Philippines – Manila took home nine awards in print category (first and second place), MMS category (first, second, and third place), online ad category (second and third place), radio category (second place), and television commercial (TVC) category (second place).

The Third Student Advertising Congress is presented by NS Telecom in cooperation with YOU Magazine, Inquirer Job Market Online, Armvet Commercial Press, Negros Navigation, Mocha Blends, Netopia Internet Café, Microsoft Philippines, Inc. , Trabaho.com, E-Games, and the following media partners: The Philippine Star, The Philippine Daily Inquirer, Inquirer Libre, Adobo Magazine, Bounce Magazine, The Radio Partners, Inc., (Jam 88.3, Wave 891, Magic 89.9, Killer Bee FM, 99.5 RT, and 103.5 Max FM) 91.5 Energy FM, NU 107, 101.1 Yes-FM, 90.7 Love Radio, DZRH (and all its provincial stations which include: DYBN Cebu, DXBE Davao, DYBE Bacolod, DXKB Cagayan de Oro, DXEL Zamboanga, DXKM Gen. Santos, DXNS Butuan and DYSR Dumaguete), MTV Philippines, and UNTV .