Social Networking and E-Business Conference All Set this April

Be prepared for Marketing and Advertising in the 21st century by attending the 2nd Social Networking and E-Business Conference 2009 on April 23 – 24, 2009 at the Hotel Intercontinental, Makati City.

Organized by Fiera de Manila and DigitalFilipino Club, in cooperation with SME.com.ph and Bizster.com, the event aims to present social networking sites as the new venue for marketing and advertising. It is undeniable that social networking has reached its level of popularity with sites like Friendster , Facebook, and MySpace boasting of a membership reaching hundreds of millions. Still, many corporate executives either dismiss social networking as a distraction or regard it as a risk management problem. In corporations where such tools have been expected to bring profound transformations, there is still a strong resistance to change. By utilizing the wide reach and audience of social networking sites, blog, and other Web 2.0 platforms, companies will be able to communicate to their market more effectively.
Amongst the conference topics to be highlighted in this learning event are:

• Ms. Janette Toral, Founder, Digitalfilipino.com for “Harnessing the Top Social Media Sites (Friendster, Facebook, Multiply, MySpace, etc)” ,
• Mr. Andrian Lee, General Manager, Asia Pay for “Application Platforms Race to Micro-Payments”,
• Mr. Jerome Almirante, Head, VAS and Data Services, Smart Communications, Inc. for “Using Mobile Technologies to Extend Social Networking”,
• Mr. Phil Cahiwat, Chief Content Officer,Level Up! for “Digital Marketing Through Online Games”,
• Mr. Adonis Yap, President, SME.com.ph and Bizster.com and Ms. Crisela Cervantes, Head Customer Services, ABS-CBN Interactive/Multiply for “Advance Social Networking and Advertising”,
• Mr. Christian Lim, Product Manager, SMEG Marketing, PLDT SME Nation for “Enabling SMEs Through Internet and Other Technologies”,
• Mr. Cyril Rocke, President, DataOne Asia for “The Next Generation Communication Services”
• Atty. JJ Disini, Professor, UP College of Law for “Data Privacy in Social Networks”,
• Mr. Wilson Chua, CEO, Bitstop Network Solutions and Mr. Cris Conception, Head, Sales and Business Operations, Yahoo! Philippines for “Application Development Platform Updates”,
• Mr. Ranulf Goss, Technical Director, SunGame for “Having a Start-Up Business in Web 3.0 Era”,
• Wendy S. Ang, Founder, My Optimind Solutions and Janette Toral, Founder, Digitalfilipino.com for “Search Engine Optimization and Marketing”,
• Mr. Jay Frank de Jesus, Founder, Titik Pilipino for “Philippine Music Surviving the Download Era”,

A mini-exhibit of products, goods, and services featuring state-of-the-art technologies of Web 2.0 will run simultaneous with this two-day conference.

The 2^nd Social Networking and E-Business Conference 2009 is sponsored by Yahoo! Philippines, Friendster.com, PLDT SME Nation, Smart Communications, Inc., Philstar.com, Business World, Bworldonline.com, IT Matters, Business Mirror and Myoptimind.com.

For registration and inquiries, please contact the Event Manager at (632) 896-0639, 896-0637, 899-6216 or e-mail at fiera@info.com.ph. Visit the website at www.fmi.com.ph or http://socialnetworkphilippines.blogspot.com.